Main Street in North Myrtle Beach has long been known as the heart and soul of a genre and the birthplace of Carolina Beach music.
But for a few months each summer, the historic stretch of dowtown plays host to more than just Shaggers and Beach bands, coming alive with sounds of all sorts during its annual Music on Main Concert Series.
Started in 2009, the series features live acts in a variety of styles including classic rock, blues, Top 40 and more, attracting fans of all ages. The shows take place both on Main Street — a portion of which gets shut down for the series — and in the beachfront area known locally as “The Horseshoe.”
“Its location is ideal because it is in the center of North Myrtle Beach and provides a great venue,” said Callie Jean Wise, recreation coordinator for North Myrtle Beach Parks & Recreation Department.
Most shows take place on Thursday nights throughout the summer, but this year’s series begins with back-to-back Friday night shows beginning with the Carolina Soul Band on Friday, May 11.
Serving as the kickoff to not only the summer series, but also another well-known music event in the area,Friday’s show will play precursor to Mayfest on Main, a one-day music festival featuring music by The Mighty Tams, Project 7ven and Night Ranger on Saturday.
Then, on Friday, May 18 from 6:30 to 10 p.m., the series will double its fun with two up-and-coming acts performing at a special Diva Run Kickoff Concert.
Featuring Chapel Hill, N.C.’s Lizzy Ross Band (Americana/Pop) and headliners Death of Paris (Electro/Pop) the show will begin a weekend of fun centered around the Divas Half Marathon.
This “ladies only” race, coming to the beach for the first time, will take place May 20 at 7 a.m. More than 4,000 runners have already signed up for the run and related 5k race.
During the event, participants will race through a 13.1-mile course in North Myrtle Beach wearing pink tiaras and feather boas and will celebrate at the finish line with champagne and roses.
“We are beyond excited to be performing at the kick off concert for this year’s Diva half marathon,” said Blake Arambula, a founding member of Death of Paris. “Our music is pretty accessible to a wide variety of ages.”
Death of Paris will perform songs such as “East or West” off its self-titled debut album and others, led by the vocals of singer Jayna Doyle.
“This event is all about girl power,” said Arambula. “Our singer Jayna is really excited because she gets to serve as a symbol of that empowerment and engage the audience.”
The summer concert series continues May 24 with the Big Time Party Band and will host free performances with three dates in June and two dates each in July, August and September. Bringing chairs is recommended but no coolers allowed.
“There are a lot of eateries, shopping areas and plenty of room for dancing,” said Wise. “It is a great summer lineup.”
For more information on the series or North Myrtle Beach Parks & Rec click here.
Winthrop University student Ava Hart contributed to this report.
If you go
All shows free of charge. Concerts with asterisk will be held in the Horseshoe location, 11 S. Ocean Blvd. All others at 202 Main St., North Myrtle Beach:
• May 11: Carolina Soul Band (Beach/Soul)
• May 18: DIVA Run Kickoff Concert with Lizzy Ross Band (Americana/Pop) and Death of Paris (Indie/Rock)
• May 24: Big Time Party Band (Beach)*
• June 7: The Herringbones (Classic Rock/Variety)
• June 21: Leggz (Top 40 Hits)
• June 28: Atlantic Groove (Beach)*
• July 5: Dickens (Party Band)
• July 26: Bill Scott & the Prophets (Beach)*
• Aug. 2: The Stranger (Billy Joel/Elton John Tribute)
• Aug. 23: Spider Webb’s Boogie Blues Revue (Blues)*
• Sept. 6: Tokyo Joe (Top 40/Classic Rock)
• Sept. 20: Carolina Breakers (Beach)*