With his latest venture Jack Gore has decided to take it back a step to a little bit of history.
In a town known for its rich heritage, culture, and of course Bikefest, the Sharper Than Life Ent. CEO (aka Blade Brown) will host an event that's the first of its kind for Atlantic Beach.
Starting Thursday, July 14 — and following for eight consecutive weeks — the local rapper/show promoter will host Roc The Mic Right, an emcee battle where local artists compete for a chance at a $500 cash prize, recording studio time and a trophy from Sharper Than Life Ent.
Each week will feature 10 MCs performing one song each it in an old-school rap battle where crowd participation will decide the winner of each battle.
"This is first time on this end of the Grand Strand where something like this will be done," said Kelly "Kelly Kells" Deroschers, a local promoter whose team is helping promote the event along with Kimberly "Kimmie Kim" Wilson.
"I am so excited. I remember being younger with everyone in a big circle at the basketball court, boom boxes, a few cars and here we go…picture that," she said. "I miss that fun where everyone was laughing with something to do other than hanging on the streets. We're trying to bring that vibe back."
The competition will take place at Off The Hook Night Club, located on 30th Avenue South in Atlantic Beach, and will run from 9 p.m. until a winner is decided each week. The contest dates will run July 14, 21, 28 and Aug. 4, 11, 18, 25, with the finals taking place Sept. 1.
Though many of the participants are expected to be MCs and hip-hopgroups, Gore wants people to know that artists of all kinds are welcome to participate.
"It's open to anything really," said Kelly Kells. "He really wanted to keep it so anyone could come particpate and we're hoping to do something more focused on alternative-type music eventually."
Artists must register in advance for each event and can do so by calling Kelly Kells at 843-249-6047 or Kimmie Kim at 843-241-2284. More details on Facebook.