With the bravado of a riverboat gambler, Charlie Floyd has dived back into the Myrtle Beach nightlife scene and he’s hoping the third time’s a charm.
After two short-lived, yet much-loved stints owning a club called Charlie’s Nightlife in the 1990s, the longtime local country singer will once again aim to entertain crowds of country fans with the opening of his new club, Daisy Dukes Country Saloon.
“I had been thinking about getting back into business for years,” said Floyd.
But despite his thoughts, it wasn’t until the closure of longtime club The Beach Wagon about a year ago that Floyd began to see that the area was in need of another country music venue.
“I just think it’s the right time for Myrtle Beach because there’s really no country music venue here,” he said. “As far as country goes, they were pretty much the only show in town.”
View Daisy Dukes in a larger map
The club — located at 2701 S. Kings Hwy. in the former Nashville Dreams location — will look to recapture a bit of the former Charlie’s Nightlife charm with a major, modern overhaul aimed at attracting a new crowd of country fans. It will host a private VIP party with celebrity guests on June 3 and will welcome the public in for the first time with a grand opening June 10.
“It’s going to be more or less a themed attraction instead of just your typical bar or club,” said Timothy Woodward, the club’s marketing director.
One thing he hopes will set Daisy Dukes apart from past country clubs is the clientele which it attracts.
“We’re definitely going for a younger crowd,” he says. “There’s not a lot of seating so you’re not going to have your older crowd sitting down with a drink in their hand. As soon as the music stops on stage, we’ll go right into club music — Top 40, hip-hop, everything.”
Woodward says the club vibe will be shaped in an “Hooters-like” atmosphere which will feature plenty of beautiful people including an all-female bar staff, promo models and celebrities inter mixing with patrons.
“We’re trying to create an attraction,” he said. “I’d call it more of a country club, not a country bar.”
“My vision for this place is like Hooters-meets-country nightlife,” said Floyd.
In addition to the action inside the club, Daisy Dukes will also broadcast to the outside world through a Ustream feed that will allow clubgoers to check in on the action online.
“We’re going to do live streaming every Thursday on our bikini bull riding and every Friday and Saturday from 10 p.m. to 1 a.m. It’s a great way to keep things interactive and allow people at home to see what’s going on inside the club before they come out,” said Woodward.
Staying true to his roots
Though maintaining a modern image and upscale feel is an important part of the experience Floyd is trying to create with Daisy Dukes, it’s also evident that his heart still lies in the club’s country music roots.
That’s no surprise considering the Aynor-bred singer’s own roots extend more than 20 years into the business of making music.
After signing a deal with Capitol Records, Floyd released his solo debut “Charlie’s Nightlife” in 1993 with a pair of singles reaching the Billboard country charts.
Floyd then opened the Daytona Opry in Daytona Beach, Fla., in 1997 before returning to the beach where he played around town with the Southern Express band for many years before releasing another solo album “Sounds of Home” last year.
“I’ve got a group of world-class entertainers and musicians that will be working in here,” he touts, adding that he’s made every call and cashed in every favor from a slate of Nashville-based friends in order to bring the best entertainment possible to Daisy Dukes.
“I’m going to have my band about three nights a week, but we’re also going to bring in some national acts in here,” said Floyd.
In addition to out-of-town town talent, Floyd plans also plans to fill out Daisy Dukes with some of the area’s best local talent — including members of the Legends In Concert and Carolina Opry bands who will play in his Southern Express Band.
“I absolutely want to have local acts in here and we’re already talking to some folks about that,” he said. “We’re going to have Thursday and Sunday nights open for that.”
While he admits he needs to get back out to get a pulse on the local country scene, Floyd mentioned acts such as Brad Long, Seth Thomas Band, Josh Brannon Band as potential performers at Daisy Dukes.
“We’ve got a lot of great stuff going on. I’m just excited to bring country back to area and having a place for people to go,” said Floyd.