During a time in Myrtle Beach historically dominated by the rumble of motorcycle engines and roadhouse music, a different type of music festival is making some noise of its own this May.
Beach Blast! Christian Music Festival, a one-day event will take place all day Saturday on the former Pavilion site between 8th and 9th avenues North.
Organizers have billed Beach Blast! as the area's biggest Christian music event with a lineup that includes speakers, big-time musical acts, a fireworks display and emcee Bone Hampton, a natural stand-up comedian. In just its second year, organizers hope to draw more than 4,000 attendeeds.
And just as prominent as the Harley-Davidson name is to bikers, the headlining artist for Beach Blast is to Christian contemporary music lovers.
“You could walk out of this room and contact numerous churches, and ask them ‘Who is your No. 1 choice for a Christian music show?’” Richard Young, director of marketing for Premier Festivals, said at Tuesday’s press conference. “And I’ll bet they say TobyMac.”
TobyMac will return to headline the event for the second straight year. A former member of the Grammy-Award Winning group dcTalk, TobyMac went solo in 2000, selling over two million albums in the decade since and wracking up another Grammy and multiple Dove awards along the way.
He is currently playing in support of his 4th album as a solo artist called “Tonight," which has once again raisec the bar in his musical career with messages that resonate with people everywhere. (Check out his music at Tobymac.com).
In addition to TobyMac, the entertainment lineup includes:
Grammy-nominated alternative rock outfit Skillet, will take the stage fresh off its recent Avalanche Tour. Fans can expect to here the band's current single, "Monster" along with past hits at Saturday's show.
Rapper LeCrae will perform songs from his latest album "Rehab" showcasing the emcee's lyrical skills and hard- hitting beats with a strong message that shows love for Jesus Christ and looks to him to satisfy every need, every desire.
Heavy rock band Disciple will amp up the crowd with cuts from its Their latest project "Horseshoes & Hand Grenade" which spans such topics as redemption, perseverance, self-esteem and hope.
Innovative, high-energy pop foursome, Anthem Lights will wow with soaring vocals and hearts bent on ministry with such songs as "Stranger," "Can't Shut Up," and "I Wanna Know You like That."
With singles such as "Luckiest," "Nebulous," "Memories," and "Middle of it All" all hitting the R&R Top 30 Christian Rock charts, Toronto-based rock group Manic Drive is one of the hottest names in the genre.
Last year, the now-vacant former Myrtle Square Mall lot held the Beach Blast! Event. This year, promoters hope the downtown Myrtle Beach area — a new boardwalk, giant Ferris wheel and restaurant are some additions — will attract even more people to the family-friendly event.
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Beach Blast! Christian Music Festival
Young said Beach Blast’s marketing collaboration with the City of Myrtle Beach and the MB Area Chamber is a powerful combination. His company, Premier Festivals, targets churches and other Christian events best, he said.
“The Chamber does a good job promoting Myrtle Beach so when you add the two groups together, it becomes a very promising thing,” Young said.
On hand at the Beach Blast! announcement, which took place in January, was City of Myrtle Beach Mayor John Rhodes. Rhodes said it was the city’s hope to have the Beach Blast music festival become an annual event.
“We are showing the people what can be done with the right kind of promotion,” he said.
Rhodes was instrumental of legislation aimed to control the annual bike rallies in recent years and undoubtedly backs alternate events like the Beach Blast music festival. Other events intended to fill the void was the recent Grand Strand Green Fair and the Coastal Uncorked Wine & Food festival.