Charlotte-based Beyond the Fade advanced through its qualifying round as Hard Rock Cafe kicked off its third annual Hard Rock Calling Battle of the Bands competition Sunday night.
"It went great. We had three really awesome bands," said Janice Duffy, Sales & Marketing Manager at Hard Rock Cafe. "We had a very good turnout. Probably about 200 people or so."
With its win, Beyond the Fade will advance to perform March 13 in the contest's finals against the winners from two other qualifying rounds which will take place the next two Sunday's beginning at 7 p.m. (full lineup & details here.)
The hard rock band bested local acts Epic Gents and What's Up Baby with a set that won over the judges — a panel which included local musicians Paul Grimshaw and Dino Capone, among others — with its energetic stage prescence and overall polish.
"They kicked ass tonight. Every time I see them they just keep getting better." Taylor Guarino, the wife of Beyond the Fade bassist and vocalist Johnny Rochester.
And though Guarino admits she may be a little biased, even the competition agreed that Beyond The Fade put on quite a show.
"They did a good job. Those guys really have got their act together," said Lucas McCarthy of pop/rock band Epic Gents.
This was the second year that McCarthy and bandmates Scott and Zane Johnson had performed in the Battle of the Bands.
"We had a good time. It was so much more fun than last year," said Scott "Last year the vibe was different. It was a battle."
It was easy to see from the way the bands interacted after their performances that the competition was secondary to a chance to interact with other musicians while putting on a show to help reach new fans.
"Rock 'n' Roll is not a competition," said Rochester. "It's not about winning or losing. It's about putting on a show."
Check out our post-win interview with Beyond the Fade below (audio quality is pretty bad, but hopefully you get the gist):