We're back again for another day of learning, discussion, performance and partying at the Southeast Music & Entertainment Summit in Surfside Beach.
We'll be updating live from the event all day and polishing it off at the end of the day with photos, videos and more multimedia content from all the days events.
10:45 am - Back at sign in for day 2. Crowd's thin again, but that's to be expected as It can be tough to party until 4 am and turn around and do a session at 10am. Artist showcase under way, were sitting in in digital music workshop with Shadeed Eleazar, a social media consultant for Microsoft, the u.s government, Univ. Of Tennesse, etc.
11 am - Room started to fill up a bit. Question he's speaking to is "What does it all mean?" and "What are the benefits?" Understanding the tools available to you is one of most important things. Not everyone needs a Twitter, facebook, etc. It's just a matter of doing something that you can actually use regularly.
11:10 am - key point: targeting the information you present about yourself online is not only the best way to be professional but it is also a great tool for when people want to find you and your business. Make sure you maintain a consistent presence/image across all your social media outlets. 11:23 am - talking about 50 cent's Twitter account. Makes the point that every rapper should have a significant online presence, because any time you are at a show there's people taking videos and photos etc. Each artists should find a way to pool that info/content into something that could be beneficial to them. Interesting thought: what actually happens to 90% of that footage people are taking? Are they really using it online or just hoarding it and doing nothing with it?
11:32 am - The New Digital Industry. Money is now being generated from holding digital copyrights. Young Jeezy can afford to make videos where he burns money (literally) because the more outrageous his video was the more views he was getting on YouTube and the more he was getting paid to do the video.
11:45 am - Getting paid for your content involves asking to be paid for it and asking to get sponsored etc. Interesting idea: if you can make one dollar than you can make $1 million because it means once you've sold one person on it then you can apply the same formula to do it over and over.
11:50 am - Harsh realization: unless you've already made it and are at the level of talent, then you still have to work. Basically that means don't quit your day job.
11:55 am - How Not to Communicate: don't talk at people, don't get too personal, don't use all caps. Example of a guy who tweeter about 20 copies of same message to Lil Wayne, ludacris, etc. Not only is that not gonna work but it will annoy your followers. How to communicate online: ask questions to engage your network, quantify your network, qualify your network. Help others 5 times before you post once about yourself. Noon - Discussion of searchability online. You have to identify key terms that stand out and match up with your business or service so that you can stand out from the crowd. If they can't find you, you don't exist.
12:10 pm - Bloggers and new media: blogging is a new force within the entertainment. You really have to study the case of Perez Hilton if you want to make a successful blog. Not in spirit or shock value, etc. But the tacitcs taken were revolutionary and set the trend for how blogs got to where they are now.
12:20pm - Using Kat Stacks, The Situation, and 50 Tyson as self-made people who endorse and use online to extend their brand. Basically, the point seems to be if you have any kind of shine or momentum you gotta take that energy and cling on to it.
12:30-5 p.m. - Lunch and getting ready for SMES Awards show at the Afterdeck in north Myrtle Beach. Panels including "I Break Records!" session with DJ B-Lord and others and the "Power Broker Panel". Both speaking mostly to artists about what makes a record hot and how to build your team and set yourself up for success in the industry.
5-7 p.m. - At the Afterdeck for the SMES awards. Lots of folks rolling in down the red carpet and looking fresh. Seems like the favorite activity is dressing to impress and gathering with others for group photos. Do-It-Yourself photo kiosk is packed with people posing.
Having never been inside Afterdeck, we're impressed with the club itself. Lots of different levels and spots for VIPs, etc. Dancefloor packed with chairs set up for awards show and stage is set with a DJ Booth, two huge panels sporting "SM" and "ES" with video screen in between and a table wrapped up to resemble a huge martini glass.
Folks packed along the back deck of the club, catching a great view of the Intracoastal Waterway and ciphering in groups with lots of video cameras surrounding them. Got some time to talk to a couple artists, including Marcus Allen, J Know Truth and Durand & Quante.
Introduced to Charlotte, NC, artist Ida Devine, a singer/rapper who hails from Staten Island, and is often compared to Lauryn Hill in her style. According to Devine, she sees Atlanta as the true hub of the music world right now and was excited to have the chance to come south from NYC to try and make it happen in this region. She would also put in a nice performance later during the awards show.
7-8:30 p.m. - Awards show gets underway an hour or so late. Starts off with a couple quick performances before host/comedian Marvin Dixon takes the stage and gets the awards session underway. Awards go to Drama Squad for Video of the Year for "Ready for War", to Charlotte Expose magazine for Magazine of the Year, to J Know Truth for Promoter of the Year -- who offered the choice advice "If you can close your eyes and visualize success it's going to come true." -- and to S.C.'s own Kenny Kane for Song of the Year for "Fly Away".
It also included an energetic performance from R&B singer Marcus Allen who strolled the runway while he sang and was a accompanied by a Harem of modelesque ladies who danced with him as he sung his track "Supermodel Girl." The track was very catchy and Allen was surely one of the most commerically-viable artsists we heard perform all weekend.
10-11:30 p.m. - Popped by Tunnel Ultraloungue for the SMES Meet and Greet, but due to the Awards Show running so late, the majority of the SMES crowd still hadn't arrived. Despite the lack of a crowd, took in a bit of the atmosphere at Tunnel which offers a very nice, plush feel with some slick interior design and a great soundsystem that was playing a mix of hip-hop and house hits. Definitely not your average Myrtle Beach dance spot.
11:30-2 a.m. - Back to Afterdeck for the after party featuring a performance by Roscoe Dash. The crowd expanded to include a much younger crowd with more college kids and less hip-hop cats. Still the party raged on strong with DJ Skillz holding down the music and folks dancing the night away on teh dancefloor and in the club's cages. Lots of great pictures and got around spreading the word a bit about ListenUp.
Couple shots of Hypnotiq and some drinks to finish off the evening, which was a great time spent mingling among the crowd and making some connections with lots of musicians from around the region.
Overall, very impressed by our first SMES, which was a memorable experience that marked the beginning of the path for ListenUp and hopefully one that will create some great connections for the future. Thanks to James and Chubbz for putting this all together, and to Tiffany and her marketing crew for treating us so well throughout the weekend.