With my wife out at Broadway at the Beach for a girls night, I figured it would be a good time to start filling the site with some of the great content I've been dreaming up. But then, out of nowhere an idea dropped into my lap that seemed like the perfect place to start out this blog and explain what ListenUp is all about.
I got a text saying this:
"Out at Blarney Stones watching live music.
You gotta see this band, they're great!"
Of course, I was immediately intrigued that my wife cared even enough to critque the band.
But when she text messaged me again a few minutes later it became increasingly evident why I married her in the first place. Without any prompting from me, she had gone to talk to the bassist of the band -- which turned out to be local cover act Black Label -- tried to promote the site and got all their contact info.
Now I have heard of Black Label plenty of times and come across their name in entertainment listings more times than I care to count, but I realized I really didn't know anything about them.,
But within a minute or two, I was able to Google them up, find their Myspace page and not only learn who they were, but also what they sound like and where they were playing next. It's the simple, yet amazing fact that makes now such an amazing time to be a music fan.
With just a few clicks you can find any band (or at least any band worth listening to) through some form of online prescence, whether it be Myspace, Facebook, Reverb Nation, the band's own site, etc. You can follow your favorite bands and interact with them directly through Twitter, you can find new stuff to listen to daily based on music you already like through sites such as Pandora and Last.fm and, oh, did I mention you can do it all from your phone while waiting in line at the supermarket.
Everything from the way you discover music (Shazam) to the way you buy music (iTunes) to the way you listen to music (CPUs, TVs, iPods, etc.) has drastically changed in such a short period of time that I think alot of folks take these things for granted now, while there are plenty of others who are missing out on some great ways to enjoy their music altogether.
I hope that as ListenUp grows we can address as many of the ways as possible to immerse yourself in the music you love -- and the music we love -- while giving you an in-depth look at the Myrtle Beach scene.
We'll look beyond the surface to prove that there's so much more going here than people think and that it's not just beach music and shag dancing here on the Grand Strand.
We'll find the area's best bands, shows, concerts, etc. and present them to you in a way that no one else will. Through behind-the-scenes videos, weekly podcasts featuring new music, daily news updates and in-depth features we'll show you the people and places that make Myrtle Beach a healthy and growing music scene.
In addition, through this blog, we'll turn folks on to what we think is hot in music, both locally and in the world at large. We'll talk trends, ideas, technology and anything else that matters in music.
I hope that as we get out into the scene more and get a chance to meet more of you, we'll be able to get a good feel for the sorts of things you want to read, but in the meantime, please take this chance to comment here to let us know what you'd like us to cover/talk about.
If you've got a band, show, venue, website or anything else going on locally that you think music fans want to know about, please do us a favor and drop us a line at to let us know about it at firstname.lastname@example.org. It will only take a few seconds and a little free publicity never hurt anyone, right?
We might be small now, but that's the great thing about the internet. You never know who's watching, so why not give a shot? After all, that's what we're doing.
We're betting that there's a lot of great musicians and a lot of really great fans here and maybe just maybe we can help bring them closer together through providing a common place to listen and learn.