Throughout October, everyone from NFL players and TV stars to local musicians and businesses have been doing their part to promote pink as symbol of Breast Cancer Awareness month. Tonight, Hard Rock Cafe at Broadway at the Beach gets in on the act with a benefit concert called Caring in Our Lifetime.
The show, which will feature "local" folk rock favorite Sista Otis and talented pop youngster Gabbie Rae, begins at 8 p.m. and features lots of "Pinktober" fun including raffles, a guitar auction and participation from Star 92.1.
There is no cover to attend the event, but groups will be accepting donations throughout the evening to support cancer research.
If you haven't heard Sista Otis, take a moment and check out her music, which we featured a few weeks ago.
Also if you're interested in learning more, Paul Grimshaw wrote a nice article on her and the event in today's Weekly Surge. Here's a snippet:
Singer/songwriter/guitarist Marie Tinnes (a.k.a. Sista Otis) has received a little career boost via public praise from this season's "American Idol" runner-up, Crystal Bowersox, and now Otis is finding her spot on the national radar burning a little brighter. Her raw, honest, folksy, bluesy, gospel gumbo of rock 'n' roll fits perfectly on the streets and clubs of her hometown, New Orleans, but the Detroit native is never too far removed from her home away from home - Myrtle Beach - and she's here in concert tonight.
With regular visits to the Grand Strand, the home of her parents, Sista Otis has been picking up regular gigs, and fans of all ages, including an estimated 2,000 who watched her perform as opener for Blues Traveler at Broadway at the Beach's Celebrity Square this summer. Don Morris, general manager of the Myrtle Beach Hard Rock Café, liked Otis well enough to book her for tonight's fundraising event, Pinktober - Care To Rock, on the main stage inside the rock 'n' roll-themed restaurant. Joining Otis is the hardest working sixth-grader in rock 'n' roll, 11-year-old local Gabbie Rae.