Hometown: Myrtle Beach
Originally from Anaheim, Calif., Neff Barrera bridges the gap between all aspects of the hip-hop game from laying down lyrics on the mic to promotion and more.
As a solo artist, this local Latino sensation has released numerous mixtapes and been featured on tracks with artists from all over the Carolinas and beyond.
As the owner of Hot Zone Grfx, Neff designs flyers and promo materials for some of the hottest artists and clubs in town and has won awards for his design work.
He also runs a website, Neffworking.com, which provides news and more about urban music and life. In addition to blogging and building websites, the man is also involved in social media marketing, tweetcasting and other business pursuits — including Marcia Management Group with his wife Marcia Waltz-Barrera.